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“What the !$#*?” was the concept the School of the Art Institute posed as the driver for a cultural branding...
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“What the !$#*?” was the concept the School of the Art Institute posed as the driver for a cultural branding campaign for Fashion 2013. While this idea represents the department’s continual boundary pushing, it also gave us permission to turn “expectations” on its head, literally. The primary image is presented either upright with upside down text or vice versa. We also created a magazine with dual orientations, first as a magazine of students work and second (flopped) as the program of events for the gala fundraiser and fashion shows themselves.

Art Direction
Bob Faust
Ben Deter

Design
Ben Deter

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An experience created to showcase Rider Dickerson’s capabilities through a “Show, Don’t Tell” presentation. More Than Ink is an “unzippable” package with a custom perforation that houses an origami inspired folder based on the ”more than” symbol that unfolds into a full-sized, full-color poster. The quality story is communicated through authentic story telling as well as visually through multiple print processes and finishes on various paper stocks.

Design Director
Bob Faust

Designer
Ben Deter
Dave Pabellon

Recognition
FPO Awards
FPO
Super Cool Fold of the Week

Patterned silk scarves and leggings designed for the SoundsuitShop Seattle Art Museum opening were created using details of Soundsuits, helping transfer the experience to your own body.

Design Director
Nick Cave
Bob Faust

Designer
Ben Deter

Each piece in what is now a visual playlist of “Truluv”-themed posters is a reflection of my gut responses to particular songs; they are meant to be quick glimpses into how I visualized the song through the filter of my emotions at a particular moment in time. Some are somber, others are funny.

To see more of this project visit itstruluv.com. To purchase any of these posters visit my shop.

Designer
Ben Deter

The new Faust website takes queues from the previous site but showcases the work much more prominently with the use of scalable full-screen imagery, and collapsible menus and description boxes to provide an unobstructed view of the work.

Design & Art Direction
Bob Faust
Ben Deter

Development
Robb Irrgang

Recognition
STA Chicago Design Archive