SAIC Fashion 2013 Branding Campaign

The concept of the School of the Art Institute’s 2013 fashion campaign was “What the !$#*?”. The idea was a play on imagery and text orientation to present the school’s conceptual curriculum. The magazine was created with dual orientations, first as a catalog of students’ work and second as the program of events for the gala fundraiser and fashion shows themselves.

Designed at Faust