Rider Dickerson More Than Ink Promotion
Art Direction ∙ Campaigns ∙ Package Design ∙ Print
Crafted as a promotional piece, this project aims to spotlight the diverse capabilities of Rider Dickerson. The 'More than Ink' concept highlights the extensive range of services beyond traditional printing. The package includes a custom perforation and contains an origami-inspired folder modeled after the 'more than' symbol. When unfolded, it transforms into a full-size, color poster showcasing various printing processes and finishes on a range of paper stocks.
Designed at Faust
Showcasing more than just their printing techniques, this custom perforated package allows the user to unzip a unique surprise.
The inside of the poster was created from stacks of photographed recycled press proofs.
No fold is too complex for Rider Dickerson's capabilities.
The Rider Dickerson logo gets the perforated treatment.
Origami inspired folding houses informational capability sheets.
The more than symbol finds its way into the fold as well.
