Lookingglass Theatre Rebrand and Website
Art Direction ∙Branding & Strategy ∙ Print ∙ Web & Interactive Design
The proposed rebrand for Lookingglass Theatre effectively captures the essence of the original identity while infusing a refreshing visual dynamism. Maintaining the same form, the rebrand introduces an ever-evolving visual narrative presented through a series of windows, offering tantalizing glimpses into the heart of the theatre. This revitalized identity injects boundless possibilities into several key touchpoints, reenergizing the overall brand experience.
The newly designed website is methodically crafted to showcase both the excitement of upcoming shows and a nostalgic peek into past productions. Visitors are treated to an immersive exploration of photos, videos, audio interviews, and detailed insights into the theatre's ensemble. While adhering to budget constraints, the site seamlessly integrates a pre-existing ticket purchasing system, expertly reskinned to harmonize with the innovative website design, ensuring a cohesive and enjoyable user experience.
Designed at Faust
Letterforms act as a window into the theatre creating a familiar mark that is constantly changing—just like each show.
The logotype changes with each new show.
Business papers can evolve and change with each season.
A template for anyone to create their own logo.
The new website incorporates a framing technique that also houses secondary navigation and mirrors the window theme seen in the new logo design.
The logo on the new website samples the image on the current page.
The newly designed Plays & Events page highlights the anticipation of upcoming shows while also offering a nostalgic glimpse into past productions.
Guests enjoy an immersive visual journey on each play page. The website flawlessly incorporates an existing ticketing system, expertly redesigned to match the innovative site layout, guaranteeing a unified and pleasant user experience.
The Artists page offers users an in-depth exploration of each ensemble member, featuring videos, audio interviews, and press articles.
The Media page compiles photographs, videos, audio interviews, and other content from both past and current productions.
