VivaKi Branding
Art Direction ∙Branding & Strategy ∙ Campaigns ∙ Print
VivaKi, integral to Publicis Groupe, the world's third-largest communications group, specializes in identifying and developing cutting-edge technology, message distribution strategies, audience aggregation, and future-focused content solutions. Reflecting their commitment to innovation, the recently enhanced logotype embodies the perpetual motion of media and information. The folding and form-shifting of its letterforms serve as a visual metaphor for VivaKi's dynamic navigation within the ever-changing market landscape.
This design concept extends to a comprehensive system, featuring a full toolkit of color-coded logos that uniquely represent VivaKi's diverse offerings. Each element harmoniously contributes to conveying the organization's adaptability and forward-thinking approach in an industry marked by constant evolution.
Designed at Faust
The logotype for VivaKi, VX and VOS is inspired by the constant movement of media and information. The folding and form-shifting of its letterforms represent VivaKi’s dynamic maneuvering in the everchanging market.
VOS is organized as a hub and spoke model for the distribution of new solutions and practices, and access to technology and data.
VX is an agile buying/trading and partnerships operation supporting the media brands in Publicis Groupe’s top markets.
The typographic concept extends to Vivaki's products—a suite of Ad Tech solutions that connect advertisers to consumers across all digital media channels.
Multiple color options for business cards.
The new brand book explains the evolution of the brand.
Brand guidelines offer templates and instructions for the new assets.