Weingut Idler Wine Labels

Art Direction ∙Branding & Strategy ∙ Package Design ∙ Print

Super Glou, Minum Selection’s wine import partner, aspired to introduce Weingut Idler's German wines to the American market but needed assistance in crafting a distinctive brand identity. Drawing inspiration from the lettering found on West Berlin street signs and incorporating an airport color palette, I created a bold yet approachable typographic version. This design pays homage to my favorite German typographers and is infused with nerdy design details, including a meticulous baseline grid. By infusing an element of fun and approachability into the purchase of German wine for consumers, I played a pivotal role in establishing an icon in the realm of natural wine.