SAIC Fashion Campaign
Art Direction ∙Branding & Strategy ∙Campaigns ∙ Environmental & Exhibition Design ∙ Naming ∙ Print
The theme behind the fashion campaign for the School of the Art Institute was embodied by the provocative expression "What the !$#*?". This concept ingeniously played with the interplay of imagery and text orientation, effectively showcasing the school's conceptual curriculum. The magazine, designed with a dual purpose, served both as a comprehensive catalog showcasing students' exceptional work and as the program of events for the gala fundraiser and fashion shows.
Designed at Faust
The magazine features duel orientations—a catalog of student’s work in one direction and program of events for the gala fundraiser and fashion show.
The campaign extended to the streets from bus shelters…
… to taxi cab banners.
Clear gloss captures the show's title without obstructing the work.
The spine reveals the show's title for those that are curious.
Each classes work was highlighted.
Where catalog and program meet.
